Binance Life emerged after Binance co-founder He Yi reposted a reply on Twitter to user Jason Chen. The exchange concerned a parody idea from banned Chinese internet personality Hu Chenfeng, which riffed on the "Apple Life & Android Life" meme. Members of the BNB community then spontaneously developed this memecoin, reflecting their desire for an improved quality of life. Additionally, Star, who founded OKX wallet and exchange, along with Jess, the founder of Base, were instrumental in further propagating the project.