Ryoshi designed Shiba Inu to test whether a decentralized organization could operate without central leadership. He fulfilled this vision in mid-2021 by stepping down, handing full control of the token to the community.
This approach proved effective. In October 2021, SHIB temporarily overtook Dogecoin as the meme coin with the highest market capitalization. Christine Brown, an executive at Robinhood, praised the Shiba Inu community for its active engagement and ability to voice its desires.
The price rally drove wider adoption among holders. Data from WhaleStats on the largest Ethereum wallets showed that SHIB accounted for more than 20% of the total market share of ERC-20 tokens held by these whales, while CRO trailed significantly at just 5%. Following its all-time high, the number of SHIB holders exceeded one million.
Retail acceptance also grew as the token gained popularity with smaller investors. In early December 2021, electronics retailer Newegg began accepting SHIB through a partnership with BitPay. This move followed reports from CoinGate that over 500 merchants had already adopted the token. Other adopters included the Samsung-backed wallet ZenGo and a restaurant in Paris. Although the community launched a social media campaign urging McDonald’s to accept SHIB, the effort did not succeed.
A key driver behind SHIB’s price increase was the community’s push to create utility, leading to the development of a broader ecosystem. ShibaSwap, the project’s native DEX, launched as a fork of Sushiswap but includes what Ryoshi described as "own little twists and elements." The team also plans to create SHI, an algorithmic stablecoin pegged to one cent rather than the usual one dollar, intended to serve as a "global exchange of value for plebs."
Ryoshi stated that the ultimate aim is for SHI to become a global stable currency usable worldwide for payments and storing value. Alongside SHI, a financial ecosystem is planned, which would involve adding SHI as a weighted pool pair on Curve. Ryoshi anticipates that forks of major DeFi protocols will emerge within the Shiba Inu ecosystem, necessitating an immutable bridge for operation.