Highstreet (HIGH) serves as the native token for a decentralized, play-to-earn metaverse focused on commerce and supported by virtual reality (VR). The platform establishes a two-way currency flow between physical and virtual environments, featuring a market where players can exchange in-game items for real-world products. Users explore the metaverse, battle monsters, and finish quests to earn goods that hold value in both digital and real-life contexts.

The project aims to reshape the next generation of retail by providing a secure, easy, and entertaining method for online shopping.

In addition to HIGH, the game utilizes a utility token called STREET, which players earn by completing various in-game tasks. HIGH functions primarily as a governance token, allowing holders to vote on key platform decisions, generate profit through staking, and purchase items on the marketplace. Conversely, STREET acts as the main currency for in-game commerce, used to buy weapons, armor, healing items, travel tickets, and hotel accommodations. Players pay property taxes in HIGH and can also acquire the token by participating in special metaverse events.

According to official sources, the token launched in October 2021. The company’s Twitter feed indicates that, as of November 2021, the game is in private alpha testing, with public beta testing planned for the end of the year. The Highstreet market is currently accessible to users via a web browser.

Highstreet (HIGH) originated as LumiereVR, a computer vision firm founded in 2015 that aimed to enhance retail via VR technology. The project was co-founded by Travis Wu and Jenny Guo, who lead both LumiereVR and Highstreet.

Travis Wu is a software developer with VR experience and an interest in blockchain. He earned a computer science degree from Queen's University in Ontario, Canada, and studied entrepreneurship at Draper University in San Mateo, California.

Jenny Guo is an entrepreneur, art collector, and award-winning VR film producer with significant experience in art dealing between the United States and China. She studied creative producing at Columbia University in New York and majored in electronic art and political studies at Bard College in Annandale-on-Hudson, New York.

Highstreet (HIGH) operates as an MMORPG that merges physical and virtual realities. Every in-game asset exists on the platform as an ERC-721 non-fungible token (NFT) split into two parts. Acquiring the digital portion enables players to utilize the item inside the metaverse, whereas purchasing the complete NFT grants them the physical version as well.

The initiative validates the authenticity of all goods traded on its market. Through a gamified authentication system, the platform ensures that only credible, verified vendors are permitted to participate.

A bonding curve is a mathematical formula that links an asset’s price to its circulating supply. Highstreet (HIGH) employs these curves to generate liquidity for purchasers and enable automated price discovery for vendors.

With video games currently dominating group entertainment for younger demographics, establishing an in-game footprint offers brands a chance to broaden their consumer base. While Highstreet (HIGH) primarily showcases limited-edition items from luxury brands at present, it invites both emerging startups and established firms to apply for launching their products.

Consider GODS, the native token of the play-to-earn title Gods Unchained, which allows players to exchange in-game items for real-world money.

The total supply of HIGH tokens stands at 100 million. The distribution breakdown is as follows:

• Treasury holds 54%
• Investors receive 30%
• The team holds 10%
• IDO (initial DEX offering) accounts for 5%
• Equity airdrop distributes 1%

The HIGH token operates as an ERC-20 asset on the Ethereum blockchain.

The initial sale of HIGH took place in October 2021.

HIGH tokens were priced at $1 during the IDO. For much of October 2021, the value hovered near $5.5, but it rose sharply after the Highstreet alpha testing launch was announced in late October, eventually peaking at $32.18. Given the project's distinct concept and the team's commitment, there is a reasonable possibility that the governance token’s value could increase further as the game launches publicly and future plans are executed.

Highstreet (HIGH) can be traded without restriction and is presently listed on these platforms: Uniswap (V2), PancakeSwap (V2), LBank, DODO BSC, HOO, and Bitget.