Peter Kim established MovieBloc, a decentralized platform for distributing movies and content, which operates as a reverse ICO initiative backed by the Korean streaming service Pandora.tv.

The project utilizes blockchain technology to address issues stemming from conglomerate control over theater and home entertainment sectors. Its goal is to provide creators with transparent revenue splits, audience insights, and fair screening chances, while allowing viewers to access varied films and earn rewards for contributing curation, subtitles, and marketing resources. As of now, over 100 movies and dramas have been screened. The team aims to eventually build the largest participant-focused film ecosystem.

In February 2020, MovieBloc acquired ‘Cobak’, a Korean crypto community platform offering wallet services, real-time tickers, news, airdrops, token sales, and community features. By March 2020, it formed MBL Media, a company dedicated to developing, producing, and managing copyrights for animation and movie IPs. Ahn Hong-ju, an advisor to MovieBloc, serves as the CEO of MBL Media.

The MovieBloc project went live on 5 May 2019 via a listing on Gate.io. Within a year, it expanded to exchanges including Binance, Upbit, Bithumb, Coinone, Indodax, and MXC. The official service commenced on 31 December 2019.

The platform has recently migrated to the Ontology mainnet.

The MBL token facilitates economic interactions within the ecosystem:

• Viewers purchasing premium TVOD content
• Creators compensating translators
• Users tipping other participants, such as creators or translators
• Incentivizing users for reporting illegal content, rating films, or writing reviews

MovieBloc is a Web3 platform for independent films that uses blockchain to change how the industry works. It decentralizes distribution to provide creators with fair revenue splits and transparency, using its utility token, MBL, to power services within the ecosystem.

Peter Kim founded the project as a reverse ICO stemming from the Korean streaming service Pandora.tv. The aim is to challenge the control large conglomerates hold over theaters and home entertainment. Filmmakers gain equal screening chances, audience insights, and clear payment structures. Meanwhile, viewers access a wide range of movies and earn rewards for helping with curation, subtitles, and promotion.

The platform launched on May 5, 2019, and began official operations on December 31, 2019. In 2020, it grew by buying Cobak, a Korean crypto community hub, and creating MBL Media to handle content IP. MovieBloc has also moved to the Ontology mainnet to improve its blockchain functions.

Within the system, MBL tokens are used for premium viewing, translation, donations, and incentivizing users who report illegal material or write reviews. This setup encourages a cooperative and open space for both artists and fans.

MovieBloc envisions a direct connection between filmmakers and audiences, removing traditional middlemen through a decentralized platform built on blockchain technology. The system relies on the Ontology blockchain to provide the infrastructure for secure and efficient transactions. Ontology is recognized as a high-performance public chain with strong smart contract capabilities, allowing MovieBloc to maintain a decentralized space where creators and viewers can interact smoothly.

The blockchain backbone guarantees transparency and fairness by logging every transaction on an immutable public ledger. Because recorded data cannot be changed or erased, this setup helps prevent fraud and ensures equitable treatment for all ecosystem participants. For example, when a filmmaker uploads a film, distribution terms and revenue splits are written into a smart contract. This contract executes automatically once conditions are satisfied, ensuring creators get paid promptly.

Security is also a key feature of the technology used by MovieBloc. Its decentralized structure resists attacks from malicious actors. Unlike centralized systems that have a single point of failure, the blockchain is spread across many nodes, each holding a full copy of the chain. Altering data would require consensus from the majority of these nodes. In Ontology’s case, this consensus mechanism is often called Proof of Stake (PoS), which keeps the network secure and trustworthy.

Beyond content distribution, MovieBloc aims to empower creators by giving them access to audience data and equal screening chances. This democratization helps independent filmmakers reach audiences that traditional channels might miss. Viewers benefit from a wide variety of films and can earn rewards for community contributions, such as creating subtitles or marketing materials.

The MBL token is central to the MovieBloc economy. It supports activities like paying for premium content, compensating translators, and rewarding user contributions. For instance, a viewer might spend MBL to watch a premium movie, while a creator could use it to hire a translator. This token-based model incentivizes positive participation from everyone involved.

Additionally, MovieBloc has broadened its scope by acquiring Cobak, a crypto community service in Korea, and launching MBL Media, a company focused on content IP development. These strategic moves are intended to boost MovieBloc’s abilities in content production and distribution, strengthening its role in the decentralized content ecosystem.

MovieBloc (MBL) utilizes blockchain technology to establish a decentralized network for distributing films and other content, aiming to disrupt the traditional film industry. The platform offers independent filmmakers an alternative to major media conglomerates by providing equal screening chances, transparent revenue splits, and direct access to viewer data. Audiences benefit from a wider selection of titles and receive rewards for helping with curation, creating subtitles, and assisting in marketing efforts.

Beyond simple distribution, the ecosystem supports various economic interactions via the MBL token. Participants can use the token to view premium material, fund translation services, or donate directly to creators and translators. The community is further engaged through incentives for activities such as rating movies, writing reviews, and flagging illegal content.

Technical infrastructure is bolstered by integration with the Ontology mainnet, which secures transactions. The ecosystem also expanded through the acquisition of Cobak, a crypto community service that adds tools like a crypto wallet, real-time updates, and engagement features. Additionally, MBL Media, a subsidiary, handles copyright management, production, and IP development, with a specific focus on animation and film. This reflects the project's aim to construct the largest participant-centered film ecosystem, democratizing the industry while encouraging collaboration between creators and viewers.

MovieBloc is a decentralized content distribution platform built on blockchain technology to foster transparency for filmmakers and audiences. Established by Peter Kim and stemming from the Korean streaming service Pandora.tv, it seeks to challenge conventional film industry structures by giving creators more power and viewers greater choice. Its native token, MBL, supports economic interactions within this network.

The project entered the crypto market in May 2019 with a listing on Gate.io. It subsequently expanded its presence through listings on major exchanges such as Binance, Upbit, and Bithumb. By the close of 2019, MovieBloc officially released its service, offering a variety of films and content.

In February 2020, MovieBloc acquired Cobak, a Korean crypto community platform, which added functionalities like a crypto wallet and live price tickers. This was followed in March 2020 by the creation of MBL Media, an entity dedicated to developing, producing, and managing intellectual property rights for movies and animation. Ahn Hong-ju, a MovieBloc advisor, became the CEO of MBL Media, highlighting the firm's focus on growing its content library.

The platform aims to counter the dominance of large conglomerates in cinema by using blockchain to guarantee fair revenue splits, access to viewer data, and equal screening chances for creators. Audiences gain access to diverse content and receive rewards for community contributions such as curation, subtitle creation, and marketing support.

Technologically, MovieBloc strengthened its infrastructure by migrating to the Ontology mainnet, a step intended to help build the largest participant-driven film ecosystem. To engage users, the team has run several promotions, including free movie screenings on their site, a Medium airdrop requiring follows and retweets, and a "trade and win" campaign on Binance to encourage MBL trading. These efforts continue to shape an ecosystem designed to support creators and improve the global viewing experience.

MovieBloc (MBL) was founded by Peter Kim, the CEO of Pandora.tv. He established the platform together with a group of experienced professionals from the entertainment industry. Although information regarding other specific founders is limited, the project is driven by this team's goal to use blockchain technology to decentralize the film sector and provide creators with transparent revenue sharing and audience data.