Hiblocks operates as a blockchain-driven social media curation system that uses tokenization to compensate users for their community involvement. Individuals can seamlessly link their current social media profiles to curate material and earn income. While established networks like YouTube are designed so that platform owners capture the majority of earnings, hiblocks aims to utilize blockchain technology to equitably share additional revenue among content creators, curators, and general users who vote on content. The project describes itself as a genuinely decentralized global platform, with the stated goal of ensuring fair rewards for everyone participating in its various activities.