BLUR serves as the native governance token for Blur, an NFT aggregator and marketplace built on Ethereum. The platform provides tools like real-time price feeds, portfolio management, and cross-marketplace comparisons, while claiming to offer a more intuitive interface and faster NFT sweeping capabilities than competitors. Consequently, many professional traders favor Blur, though this preference may stem from incentives such as a recent airdrop of 360 million BLUR tokens, valued at approximately $355M at the time of writing. The project secured over $14m in funding from notable investors and traders, including Paradigm, 6529, Cozomo Medici, dhof, Bharat Krymo, Zeneca, OSF, MoonOverlord, icebergy, Deeze, Andy8052, and Keyboard Monkey. Blur gained significant attention following its October 2022 launch, during which it pledged to distribute BLUR tokens to its most active users.

The individuals behind Blur operate under pseudonyms. The project was founded by Pacman, a Web3 developer, while Zeneca, who established ZenAcademy and The 333 Club, serves as the Director of the Blur Foundation. Blur states that its team members have previously worked at MIT, Citadel, Five Rings Capital, Twitch, Brex, Square, and Y Combinator.

Blur distributed its BLUR tokens through a sequence of airdrops delivered as Care Packages, which featured four distinct rarity levels. The initial distribution targeted users who participated in beta testing during the six months leading up to Blur’s official launch in October 2022. Subsequently, the second airdrop rewarded traders who actively listed items on the marketplace through November 2022, and the third allocation went to those who placed bids on the platform by February 14, 2023.

The February 2023 event marked a significant global moment for the token, causing its price to surge above $5. However, because many recipients immediately sold their holdings, the value fell back below $1 within 24 hours.

Blur is built to outperform competitors in specific areas, particularly regarding the contentious issue of NFT creator royalties. The platform attempts to balance the interests of traders and creators by rewarding users who pay royalties with additional BLUR tokens.

Unlike OpenSea, Blur does not fully enforce secondary market creator royalties. However, in a bold move in February 2023, it declared that collections blocking sales on OpenSea would be allowed to collect their full royalty fees on Blur.

Although the interface is optimized for professional traders, new users can still access its benefits if they invest time in learning the system. Blur differentiates itself with tools designed to enhance trading efficiency and potentially increase profits, including allegedly faster sweep and snipe capabilities, live price data, and price-based sorting. As an aggregator, it integrates with LooksRare (LOOK), X2Y2, and OpenSea.

The platform charges zero trading fees on NFT sales. Additionally, its portfolio tab allows users to monitor their holdings, providing details on rarity, valuation, profit and loss, and other metrics.

At present, 360 million BLUR tokens are in circulation. The maximum supply is set at 3 billion, which is planned to be released over time.

As an ERC-20 token on the Ethereum blockchain, BLUR relies on the network’s Proof-of-Stake consensus mechanism for security. This system has been in place since the Merge event in 2022. To validate transactions and take part in consensus, validators are required to stake 32 ETH.

To purchase BLUR at its present market price, you can use leading crypto trading platforms such as Coinbase, KuCoin, Kraken, Uniswap, OKX, Huobi, Bybit, BTCEX, BingX, and Bitget, among others.